Past Collection Exhibitions

Design Collection Ⅳ Special Feature “Japan’s Commercial Posters”

January 9 - April 21, 2020

Twenty-nine advertising posters mostly from the 1980’s and 1990’s from the museum’s poster collection are introduced to convey how messages such as advertising and corporate philosophy were visually communicated.
Posters are said to be “Mirrors that reflect the times,” and this exhibit of lively commercial posters truly reflects the times.

Please enjoy the vivid designs and accompanying ad copy of these posters for products, department stores, and companies among others that reflect the times they were produced in. This exhibit also features three of the latest posters from those being continuously created for the museum under the theme “LIFE” by Kazumasa Nagai, who is also the designer of the museum’s symbol mark.


Period January 9 [Thu.] - April 21 [Tue.], 2020
Opening Hours 9:30 AM-6:00 PM [Last admission is 5:30 PM]
Closed Wednesdays [Except national holidays] and February 25 [Tue.]
*Open February 24 [Mon.] and March 21 [Sat.], 2020
Admission Adults 300yen [*240yen]
  • For groups of 20 people or more, admission fees in [* ] are applied.
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    1. Children, students [elementary, junior high or high school students, etc.]
    2. Persons escorting children/students for school activities or social activities. [Submission of admission free application is necessary.]
    3. Disabled people with a physical disability certificate.
  • For seniors [70 and above] and university students or younger, admission to collection exhibitions is free.
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  • Opening hours and days of the Museum may be changed depending on seasons or events.
Venue 3F exhibition room 5
Organized by Toyama Prefectural Museum of Art and Design